Research on media consumption

Country:
Georgia
Donor:
United Nations Development Programme (UNDP)
Date:
05.2017
-
07.2017
Budget:
$6,390.00

The research on media consumption aimed at identifying, which media sources (specific television channels, radio channels, newspapers/magazines and news websites) Georgian speakers in Georgia use most frequently to follow news about current events and politics. The research was intended to be used as a baseline for selecting media outlets for the UNDP media monitoring project related to the local government elections 2017 in Georgia.

The research on media consumption consisted of quantitative and qualitative components. Phone survey representative of the Georgian speaking adult population of Georgia was conducted on May 4-20 2017. Overall, 2320 interviews were completed. In addition, 6 qualitative interviews were conducted with representatives of non-governmental organizations working on media.

Report in Georgian.
(Note: The report is not public).

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